Chicago Sports & Entertainment Partners announced today the signing of professional BMX flatland rider Terry Adams (Hammond, LA).  Adams, who has twice been voted NORA Rider of the Year by his fellow riders is widely considered one of the premiere flatland athletes in the world and was the first flatlander in over a decade to appear on the cover of BMX Plus Magazine.
 

 

"There's no doubt that Terry is one of the best riders in the world," said Patrick Quinn, founding Partner of CSEP.   "That sort of athletic excellence is something we always look for in the athletes we represent.  But what really excited us about Terry is his ability to do his thing anytime, anywhere...no ramps, rails or jumps necessary.  Just give this guy a little bit a space and he'll instantly draw a crowd with what he can do on a bike. That sort of on-the-ground instant buzz is something we believe can be a great part of brand activations for lots of different companies.  He's a great asset for attracting eyeballs. Terry is an exciting and extremely creative guy.  We're look forward to introducing him to new corporate partners who see the same value in him that we do."

 

 

Adams (27) began riding in the early 1990's and has become the most photographed, interviewed and video documented flatlander riders in the world, including a feature length biographical DVD 'Dreams', in final production for global release.  Adams negotiated and signed his first endorsement deal in 1999.

 

 

"I was stoked to sign the 2Hip deal back in the day," said Adams, "but the entire sport, and my riding, have come a long way since then.  The reach of action sports athletes today makes us very viable promotional avenues for a lot of companies.  I may ride a bike for a living, but I can see our growing following. Nowadays, tons of people are paying attention to action sports well beyond the hard core fans of the X-Games or the Dew Tour.  I wanted experienced representation who understand how to build brands in ways that are authentic to my roots on the bike, but that make sense for the business interests of my corporate partners.  Chicago Sports & Entertainment Partners gets that and I'm stoked to have them on my team."

 

 

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